How it works
From what you know to customers, in three steps.
You tell it about your business once. It does the rest, and you approve what goes out.
1. It learns your business
You answer a short set of questions about what you sell, who buys it, what they usually ask before they buy, and what makes them choose you. That becomes the single source every post is written from, so the writing sounds like your business instead of generic advice. You can correct or delete anything it believes at any time, and a correction goes back through the same process, so the next post reflects the fix rather than repeating the old version.
2. You approve the posts
Nothing is published until you say yes. Each draft arrives with the question it is answering, so you are judging one finished thing rather than staring at a blank editor. Approve it, edit it, or skip it. Editing is the fastest way to teach it: the difference between what it wrote and what you changed it to becomes a correction it applies to later posts, so the amount you have to edit falls over time.
3. You get the conversations
Replies come back sorted by whether they are worth your time. Most comments on social are not buying signals, and treating them as leads wastes your day. What reaches you is the person who asked something specific, came back a second time, or described a problem you solve, along with what they actually said so you can answer as yourself.
How much time does this take each week?
Setup is one sitting: answer the questions about your business and connect the accounts you already have. After that the recurring work is approving posts, which takes minutes rather than an afternoon, because you are reviewing finished drafts instead of writing them. If you skip a week, nothing goes out that week; it waits for you rather than publishing on its own.
What if a post is wrong or off-brand?
Skip it or edit it. Both are treated as information rather than a rejection. If you tell it why, that reason is applied to future drafts. If you edit, the change itself is the lesson. Nothing that you have not approved reaches an audience, so a bad draft costs you a click, not a reputation.
Do I need to already be good at social media?
No. The reason most business owners produce nothing on social is not that they lack opinions, it is that turning what they know into a steady stream of posts is a job. That is the part being handled. What you keep is the judgement call on what goes out and the conversation with the person who replies.
See what Magnetiq writes for your business.
Tell Magnetiq what you sell and create your first drafts in the real product.