Decision guide · reviewed 2026-07-30
Can social comments become qualified conversations without labeling every reply a lead?
Yes, by retaining the source post, answering safely, and requiring explicit evidence before useful, qualified, converted, or revenue states.
Good fit
Teams that receive relevant comments and need a consistent, inspectable follow-up decision.
Choose something else when
Not a fit for scraped lead lists, unsolicited mass DMs, engagement bait, or businesses that define every reaction as pipeline.
The workflow
Ingest supported response → connect it to its post → propose a bounded reply → mark uncertainty → use the platform’s public or DM close only when supported.
A workflow-shaped demonstration
A simulated comment asks about approval risk; the reply answers that question, qualification stays uncertain, and LinkedIn uses a public handoff because no official outreach DM API is claimed.
Boundary
Magnetiq never equates likes, comments, qualification, conversion, and customer-confirmed revenue.
Test the relevant path
The sandbox is simulated and publishes nothing.